FitFace
A device to help improve the appearance of your face through microcurrent electricity.
Year
2021 - 2022
Brief
Conceive a handheld health and wellness device which uses microcurrents to stimulate muscles in the face, including:
Patented rolling wheel with custom knitted sleeves for the electricity nodes.
High-end machine finish – look, feel, and materials.
Simple and quick to use.
Minimal environmental impact.
Market leading programmed outputs on a beautiful user interface.
Outcome
Designed, developed, and validated the complete integrated FitFace system through contemporary design and execution. Managed all external electronics and software engineers to ensure delivery of the product.
Constructed an initial 20 batch of fully functional pre-production units and delivered high-quality marketing photography to support business development and investor acquisition.
Key Design Features
Innovative rollers with custom knitted sleeves that allow for use while wearing make-up.
Large screen to ensure ease of use.
Wide range of pre-programmed exercises for the entire face.
USB-C charged LI-Pol battery lasts 2 months of normal use.
Controls build into the wands and clear on-screen graphics for ultimate user control.
An industry leading aesthetic with appropriately premium materials.
Generating Aspirational Designs Worthy of the Beauty Industry
As the launch product for a start-up business, Fit Face needed to turn heads in an industry with high expectations. We were challenged with delivering a product which would sit comfortably in the elegant beauty and wellness world. Not only would this help the device be separated from the competition, but also help to enable a premium business.
Our concept phase explored a wide range of potential avenues, focusing on offering features which deliver an exceptional experience, with materials that are strikingly high end. The result is a product that feels exceptionally high value with a range of features that go beyond any market competitors.
Designing for Disassembly to Meet Sustainability Goals
The Fit Face brand has a strong sustainability arm, so it was important this was reflected in the product we developed. Given the high value of this device, we centred this work around extending its usable life and delaying disposal.
One of the core ways we strove to extend the product life was to consider disassembly. By deliberately choosing production and assembly techniques that were reversable, we were able to arrive at a design which can be refurbished, repaired, or part recovered.
Involving and Managing Lymphatic Researchers to Consult on Product Functionality
Fit Face is on the bleeding edge of the scientific understanding around the benefits of microcurrent therapy. In a market where companies are using false, inflated, or misunderstood information, we worked to bring a higher degree of accountability into the marketing claims by involving experts in this field.
We enlisted several university lecturers from around the world to consult on our work. This led to research into the potential lymphatic benefits of the product and the development of the programs built into the device.
Collaborating with Expert Engineers to Construct Seamlessly Integrated Electronics
The integrated electronics within Fit Face posed a uniquely complicated challenge. We brought in and managed external hardware and software engineers to elevate the project with an industry leading electronics system.
We collaborate closely with experts to elevate our projects. In this case, we knew it was important to work alongside the electronics team so that the outcome worked seamlessly with the design. We brought our experience in managing external experts to ensure the final product is cohesive and meets project specifications.
